Italian soul.
Spanish warmth.
American standards.
We score your property against what actually wins North American guests, across nine categories, weighted by real impact on bookings. One honest report. A prioritized roadmap.
Simple, honest, concrete
No jargon, no generic advice. Just a thorough assessment from someone who understands exactly what North American guests expect and how to deliver it.
Share your property
Send us your listing URL, photos, and guest reviews. We'll evaluate your online presence as a North American traveler would experience it.
We evaluate with their eyes
Our team — native North American speakers with deep travel experience in Italy and Spain — evaluates every touchpoint: listings, photos, check-in, communication, services, and on-site experience.
Get your roadmap
A clear PDF report with scores, specific issues, and prioritized improvements — categorized by impact on bookings and ratings. Implementation support available.
Every point of contact, honestly evaluated
North American guests have specific expectations shaped by their country's service culture. We know exactly what excites them and what generates one-star reviews.
Advertisement and Photography
Does your listing reflect what North American travelers are really looking for? We evaluate the title, description, photo quality, order, and what's missing compared to competition.
Communication and Tone
From the first inquiry to the checkout message: North American guests expect warm, responsive communication in fluent English. We evaluate every interaction point.
Check-in Experience
Difficulty upon arrival is the number one complaint from North American guests. We evaluate check-in instructions, flexibility, and first impressions.
Services and Comfort
Shower pressure, air conditioning, reliable WiFi, coffee, blackout curtains. We compare your amenities to what North American travelers consider standard, not luxurious.
Local Guide
North American guests want curated local information, not a photocopied map. We review your guidebook, recommendations, and how much you act as a true local host.
Review Response Strategy
How you respond to reviews influences future bookings. We analyze your response patterns and provide insights to turn critics into advocates.
Real properties, real results
Discover how specific, culturally-informed changes translated into measurable improvements for properties just like yours.
- Check-in only 3:00-6:00 PM, no flexibility
- No breakfast menu in English
- WiFi password on paper at reception
- Generic list of restaurants in town
- Flexible check-in, self key box
- Bilingual menu available on request
- WiFi card in every room + QR code
- Curated "insider" seasonal guide
- 4 photos, none of bathroom
- AC unit present but not mentioned
- Long Italian-style listing description
- Slow responses to initial inquiries
- 22 photos incl. every amenity
- AC & blackout curtains highlighted
- Scannable bullet-point listing
- Auto-reply + 1hr response SLA
- Booking process via email only
- Surprise breakfast (no advance notice)
- No response to negative reviews
- Unclear cancellation policy
- Booking widget added
- Full translation assistance
- Polite responses to public reviews
- Clear and competitive flexible policy
Clear and without surprises
One-time evaluation packages with optional ongoing support. All prices in EUR.
- ✓ Audit (photos, texts, prices)
- ✓ Evaluation of communication touchpoints
- ✓ Report from the North American guest's perspective
- ✓ Prioritized improvement recommendations
- ✓ 7-day email support
- ✓ On-site visit and complete audit
- ✓ Restaurant and breakfast ratings with recommendations
- ✓ New tips for North American guests
- ✓ Competitive benchmarking
- ✓ Photographic recommendations and copywriting
- ✓ Detailed report and roadmap
- ✓ Limited translation support
- ✓ 60-minute video call
- ✓ 30-day follow-up support
- ✓ All included in the On-Site Assessment
- ✓ Up to 4 properties in the same region
- ✓ Full translation assistance
- ✓ Supplier suggestions where applicable
- ✓ Positioning strategy for the North American traveler
- ✓ 60-day implementation support
- ✓ Quarterly review call
Go further with your guests
Beyond ratings, we help you build the kind of experience that deserves five stars and repeat bookings — from the moment guests arrive to when they leave a glowing review.
Partnership with Local Businesses
On standby, we help you establish relationships with local businesses such as tourism operators, caterers, artisans and more — creating added value for your guests and new revenue streams for your property.
On-Site Activities
North American guests love curated experiences. We help you design and source on-site activities — cooking classes, tastings, guided walks, cultural experiences — tailored to what your guests truly desire.
Welcome Gifts
First impressions matter enormously. We recommend thoughtfully, locally sourced welcome gifts that resonate with North American guests and set the tone for a memorable stay.
Collecting and Responding to Reviews
We help you build a consistent and authentic system for collecting guest reviews — and craft professional, thoughtful responses that show future guests you care.
The North American Readiness Score
A 4.2 from European guests is not the same property an American guest experiences. Different cultures carry different baselines. Our framework was built to measure that gap and close it.
Most review scores treat every guest the same. Ours does not. The North American Readiness Score is calibrated to what American and Canadian travelers actually notice, expect, and will not forgive across nine categories, weighted by real impact on booking decisions.
Let's talk.
Book a 15-minute introductory strategy call. No obligation, just a direct conversation about your property and how we might work together.